This was in the girls section, size 7-14:
While I am relieved this atrocity is in the clearance section, meaning that consumers are not buying the bullshit your clothes-purchasers thought we should be wearing, I have to ask myself who thought this was a good idea? Which executive at Target was all like:
"Hey, when looking at girls age 7-14, I want to put thoughts of dating and availability in the heads of adults and other children."It seems like your executive clothing buyers are lacking a little common sense at the decision table. Here are some things to consider as you move forward with the objective of selling adorable fashions to young people (letting go of the objective of setting women and girls back 50-100,000 years, which I am sure Target does not want to do.Well, pretty sure).
1. Young people do not benefit from sexual pressure.
Honestly, what Brainiac thought to themselves:
“Huh. You know what is funny? Little girls dating. What hook-up/courtship kind of attire would really get these girls in that seven-year-old age-appropriate ‘I need a man’ mindset? I just don't think the princess culture has done enough.2. Young people are not defined by their dating status.
Who wears their dating status branded across their chest? I mean, a grown person looking for some immediate sexual attention, maybe (no judgment – do what you gotta do). But a first-through-eighth grader wearing a shirt with their hookup status branded across developing breasts, as if that is the most important thing they have to say about themselves? Get real.
3. Target seems like an odd place to advertise young girls.
That’s not a typo. I didn’t mean advertise TO young girls. I actually meant advertise the young girls themselves. What does this shirt say if not "Young girls in our community are available; make them an offer?"
That is just gross Target. Knock it off.
4. If it seems weird to put the same message on a boy’s shirt, then it’s weird to put it on a girl’s shirt.
It was one thing when we saw "Superhero" shirts for boys and "Super Sweetie" shirts for girls, or "Genius" shirts for boy and "Future Mrs. Bieber" shirts for girls, but advertising sexual or romantic availability on young, developing bodies is so super creepy. Target, you have to see that.
Let's just keep it simple. If you wouldn't do it for a boy, don't do it for a girl. While the issues of gender and identity are deep and layered, this rule is easy. Please use it.
Thanks Target. I am sure this will never happen again, and this little guide I’ve created for you will be put to good use. Please hurry because I am in need of some stylish yet affordable fashion, without having to prostitute my daughter.
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ReplyDeleteoh! you deleted my comments because I told you that these are not girls shirts, that they are actually WOMEN'S shirts and this is just a rack of seasonal clearance stuck in a location where they will be visible.
ReplyDeleteNo, because it is irrelevant.
DeleteIt is also incorrect. The only thing in this section was clothing for girls ages 7-14.
DeleteIt's not irrelevant. Those are women's shirts. That is a rack of seasonal clearance. Those are baby onsies on the back of that rack. They are red and white stripped.
DeleteYou did say size 7-14, which IS very different from ages 7-14. I do, however, agree that it is the wrong message for any girl.
ReplyDeleteIf they were not originally in the women's department that is where ther were supposed to be. I can see the girls sign in the ceiling. However I.know not all target stores have the same layout. But these shirts go in the "juniors" department which is part of women's but the sizing runs just a bit smaller than the merona and mossimo brands. These kinds of shirts are usually located next to women's swim or women mossimo supply and xhileration brands on the side with the big "women's" sign in the ceiling.
ReplyDeletehttp://www.target.com/p/plus-size-single-blush-tee/-/A-16653354?force-full-site=1&visid=3eed4eda-6e86-40b9-bb13-7020d638f377
ReplyDeleteHere is a plus size version of the same shirt. A woman's shirt.
http://www.target.com/p/plus-size-single-blush-tee/-/A-16653354?force-full-site=1&visid=3eed4eda-6e86-40b9-bb13-7020d638f377
ReplyDeleteHere is a plus size version of the same shirt. A woman's shirt.
If they were not originally in the women's department that is where ther were supposed to be. I can see the girls sign in the ceiling. However I.know not all target stores have the same layout. But these shirts go in the "juniors" department which is part of women's but the sizing runs just a bit smaller than the merona and mossimo brands. These kinds of shirts are usually located next to women's swim or women mossimo supply and xhileration brands on the side with the big "women's" sign in the ceiling.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteYou are incorrect.They were not at all near the woman's section, they were visible only to those shopping in GIRLS. The pressure and message of this shirt was visible in the GIRLS department and they were not marketed as woman's shirts, nor were they women's sizes - they were marketed as Juniors. In this store the junior section is also far from the GIRLS.
ReplyDeleteALL OF THIS IS TAKING AWAY FROM THE REAL SENTIMENT.
It doesn't matter because those are not little girls shirts. They just stick a rack of Valentine's clearance in a location where people would see it. Your original sentiment means nothing because these are not girls shirts. And target girls sizing is 4 to 16. These are juniors sizes but those are only a little but smaller than regular women's and fit a lot of women and teens.
ReplyDeleteWhere were they before they were 90% off.
It doesn't matter because those are not little girls shirts. They just stick a rack of Valentine's clearance in a location where people would see it. Your original sentiment means nothing because these are not girls shirts. And target girls sizing is 4 to 16. These are juniors sizes but those are only a little but smaller than regular women's and fit a lot of women and teens.
ReplyDeleteWhere were they before they were 90% off.